A good project starts with the right questions.

01

Many services, one first point of contact

Refacthor is a digital agency in Limburg working on websites, online shops, apps, SEO and custom software. Requests range from a new online presence to connections between systems. That variety makes it important to understand what the business owner wants to achieve during intake.

Visitors do not need to know which technology or service will fit best before making contact. A short question may be the start of a much larger project. First contact therefore needs to leave room to explain the goal without requiring a technical brief from the outset.

02

100% AI intake as the starting point for enquiries

In the described setup, Corthex receives every enquiry through AI. The assistant is the first point of contact, taking in the project question and helping organise the information. Exploratory questions and concrete requests can start through the same intake while taking different next steps.

The AI does not need to pretend the whole project has already been defined. Its first task is to understand the request and the information available for follow-up. A conversation about a new shop differs from a request to improve an existing website; that distinction makes the lead more useful.

03

Capturing leads automatically during the conversation

Corthex captures leads automatically and connects the enquiry with available contact information. The reason for the request and a way to reach the person stay together. Intake becomes a starting point for a personal follow-up, rather than simply a detached contact detail.

Useful project intake topics might include the goal, the current situation and the help being sought. For example, a business owner considering a new online shop can start by explaining what it needs to do. This is an illustrative intake example, not a customer quotation or a promise that a quote is generated automatically.

1. The enquiry arrives with the Corthex assistant.
2. The conversation clarifies why the visitor is making contact.
3. Corthex collects and records the lead details.
4. When needed, the enquiry moves to personal follow-up with its context.

04

The right context for a personal follow-up

When follow-up is required, Corthex passes the lead on with the context of the request. A later conversation can build on the need that has already been described. The process is about handing over an actionable enquiry as well as delivering a message.

The team remains responsible for the project decisions: what suits the situation, which work is needed and what proposal fits? AI manages the first contact and lead intake. The reported 100% means all enquiries start there, not that all projects are automatically assessed or completed.

05

Using its own platform in daily practice

Refacthor develops and operates Corthex and features the platform in its portfolio. Using it on its own website shows the agency’s application of the product: an entry point for enquiries and support for collecting and passing on leads.

This makes it a story about its own use of the platform. The practical lesson travels well: make it easy to move from interest to contact, collect information that supports the next step and pass the enquiry on with its context. Automatic intake and a personal project conversation can support each other.